Using Excel for Business Analysis, the new book by Danielle Stein Fairhurst and part of the Wiley Finance Series was officially launched last week at the book launch party, hosted by Plum Solutions.  The launch took place in a room upstairs at the Exchange Hotel, a quaintly decorated old pub in Balmain.

Attended by around 50 guests, the launch party was a relaxed affair, people mingled and chatted and many took the opportunity to purchase a copy of the book which is not available on Amazon and other retailers for several more weeks.

The book presents how a spreadsheet can fulfill a variety of purposes, for example, setting out a business case, evaluating potential opportunities, or building reports and models using Excel.  “Using Excel for Business Analysis” is designed for professionals of all backgrounds and levels of experience looking to become familiar with financial modelling, whether they are seeking to improve their skills to perform better in their current role, or getting a new and better job.  According to Danielle, she started seeing the term ‘financial modelling’ gains popularity in its own right in the early nineties. “When I started financial modelling then, it was not called ‘financial modelling’—it was just “Using Excel for Business Analysis”, she says. “It was only after the new millennium that the term ‘financial modelling’ gained popularity and became a required skill often listed on analytical job descriptions.”

At the launch, Danielle Stein Fairhurst was kept busy signing copies of the book, and catching up with old acquaintances, clients and students from her training courses.  MC for the evening was Plum Solutions consultant, Kurt Alexander and short speeches were given by Danielle, Kurt, and Danielle’s business coach, Joe Porteus.

More photos of the book launch event can be found on Facebook here.